Learning the gym without intimidation
Build foundational technique and confidence with direct coaching instead of trying to interpret equipment and workouts alone.
Custom Fit Market Street
Train with purpose at Market & Laguna.
A private, data-driven gym serving Market–Octavia, Duboce Triangle, Hayes Valley, Lower Haight, Mission Dolores, and the Castro.
1844
Market Street at LagunaMon–Fri 6am–8pm · Sat–Sun 7am–7pm
Personal TrainingUnlimited DEXAUnlimited VO₂ MaxRegistered DietitianPartner TrainingGroup ClassesPersonal TrainingUnlimited DEXAUnlimited VO₂ MaxRegistered DietitianPartner TrainingGroup Classes
The Market Street approach
Structure for people with full calendars.
Living and working in San Francisco can make consistency difficult. Workdays run long, travel interrupts routines, and walking around the city does not always replace purposeful strength or cardiovascular training. Custom Fit Market Street supplies the structure that is often missing: a scheduled appointment, an experienced coach, a prepared program, and a clear reason for each exercise.
Your trainer considers your current fitness, previous injuries, training history, schedule, preferences, and the activities you want to improve. A beginner may spend the first phase learning foundational movements and gaining confidence. An experienced client may focus on progressive overload, power, unilateral strength, or conditioning. A runner may work on calf capacity, hip strength, trunk control, and workload management around upcoming races.
The objective is not to make every session as exhausting as possible. The objective is to apply an appropriate training stimulus, recover from it, and build on it. Exercises are repeated long enough for you to become skilled and stronger. Weight, repetitions, range of motion, tempo, and complexity are progressed deliberately rather than changed randomly.
That continuity matters. It turns isolated workouts into a program and gives your coach useful information. When your strength improves, recovery changes, work becomes more demanding, or a test reveals a different priority, the plan can be updated without starting from zero.
A random workout can make you tired. A well-built program moves you toward a defined result.
Who trains here
Different starting points. One clear process.
Custom Fit personal training is intentionally scalable. You do not need a certain body type, athletic background, or level of gym experience before beginning.
Efficient training around demanding work
Arrive to a prepared session, train with purpose, and leave without spending additional time deciding what to do.
Fat loss while protecting lean mass
Combine progressive strength training, nutrition support, and DEXA data to measure the change that matters.
Strength that supports your sport
Build capacity around running, cycling, skiing, surfing, golf, or recreational competition without adding random fatigue.
Train for future physical capacity
Develop muscle, strength, balance, mobility, and aerobic fitness with a plan designed for years rather than weeks.
Come back without overdoing it
Rebuild workload gradually after an injury, extended break, major life change, or previous stop-and-start routine.
One connected system
Training backed by meaningful data.
The best measurement is not necessarily the one with the most numbers. It is the one that helps your trainer, dietitian, and you make a better decision.
Personal Training
Individual programming for strength, movement, body composition, sport performance, and long-term physical capacity.
View service →DEXA
Separate fat mass from lean mass and monitor regional composition and estimated visceral fat over time.
View service →VO₂ Max + RMR
Evaluate aerobic capacity, identify training zones, and establish a more individualized metabolic baseline.
View service →Nutrition
Work with a Registered Dietitian on performance, recovery, body composition, energy, and sustainable habits.
View service →Advanced Testing
Connect bloodwork, genetics, gait, force diagnostics, and other services when a deeper assessment is useful.
View approach →The neighborhood
Central to Upper Market and the neighborhoods around it.
1844 Market Street is at Laguna in the Market–Octavia corridor. For local visibility, this page intentionally speaks to the neighborhoods people actually use when searching for this location.
Market–Octavia
Duboce Triangle
Hayes Valley
Lower Haight
Mission Dolores
The Castro
Van Ness
Civic Center
Nearby reference points include the San Francisco LGBT Center, Octavia Boulevard, Duboce Park, Valencia Street, the Castro Theatre, Van Ness Avenue, and the Page Street corridor.
Getting here
Market Street makes transit the easiest option.
M
Muni
Surface transit at Market and Laguna is immediately adjacent to the address. Van Ness and Church Street Muni Metro stations provide additional approaches. Use live directions because routes and service patterns change.
P
Street parking
Parking may be available on Laguna, Octavia, Guerrero, Valencia, and nearby side streets. Read every sign for meters, residential permits, loading zones, street cleaning, and time limits.
G
Garage option
The city-operated 16th & Hoff Garage at 42 Hoff Street can be a more predictable off-street option, followed by a walk to the studio. Confirm current hours and rates.
R
Rideshare
Enter 1844 Market Street. Market Street traffic and transit restrictions may affect the exact legal drop-off point, so allow your driver to select a safe nearby curb.
23→16
Approximate body-fat percentage over eight monthsA Custom Fit success story
From “not a gym person” to training independently.
One Custom Fit client began without meaningful strength-training experience and did not consider themselves a gym person. Working with a coach provided a nonjudgmental introduction to foundational exercises and a program that progressed gradually.
During the first eight months, repeat DEXA scans showed a decrease from approximately 23% body fat to 16% body fat. The physical change was important, but the client also described a different kind of progress: gaining enough knowledge and confidence to train independently twice each week while continuing to meet with a coach for guidance and goal-setting.
That outcome reflects the larger purpose of coaching. The goal is not to make training feel inaccessible without supervision. It is to help you understand your program, become more capable, and know how to move forward.
Individual results vary.
Frequently asked questions
Know before you go.
Practical answers for personal training near Market Street, Duboce Triangle, Hayes Valley, and the Castro.
Is the studio beginner friendly?
Yes. Personal training is individualized, so sessions can begin with foundational instruction, manageable exercise variations, and a gradual increase in difficulty as your technique and confidence improve.
Can I train before or after work?
Published general hours are Monday through Friday from 6am to 8pm and weekends from 7am to 7pm. Individual trainer schedules vary, so recurring early and evening times should be confirmed during onboarding.
Are DEXA and VO₂ Max included with personal training?
Custom Fit currently includes unlimited DEXA scans and VO₂ Max testing with personal-training packages. The team will direct you to the appropriate testing schedule and studio.
Can my trainer and dietitian collaborate?
Yes. Training, nutrition, DEXA, metabolic testing, and other data can support the same overall objective, reducing the disconnect that often occurs when each service is handled separately.
Does the location have guaranteed parking?
Street parking and nearby garages exist, but transit, walking, and cycling are often more predictable.
Can I train with a partner?
Yes. Partner training is available for couples, friends, family members, and coworkers. Each participant can receive different exercises, weights, and progressions during the same appointment.
How do I start?
The $295 New Client Special currently includes two personal-training sessions, a DEXA scan, and a Registered Dietitian nutrition consultation. Start through the personal-training page or schedule a studio tour.
Start with evidence
Stop collecting workouts. Start following a plan.
Experience Custom Fit with two personal-training sessions, a DEXA scan, and a nutrition consultation with a Registered Dietitian.