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Personal Training
Individual programming, coaching, accountability, and progressions for strength, body composition, performance, mobility, and longevity.
Explore personal training →Custom Fit Hayes Valley
Personal training built around your body—not a template.
At 323 Octavia Street, expert coaching, registered dietitian nutrition support, DEXA body-composition data, and advanced performance testing come together in one highly personal training experience.
323 Octavia Street, San Francisco, CA 94102Hayes Valley · Monday–Friday 6am–8pm · Saturday–Sunday 7am–7pm
At Oak & OctaviaA private, neighborhood-focused space serving Hayes Valley, Lower Haight, Civic Center, Alamo Square, and Duboce Triangle.
One-on-one coachingProgramming matched to your goals and ability
Unlimited DEXA + VO₂Included with personal training packages
Registered DietitianNutrition guidance connected to your plan
All fitness levelsFrom true beginners to experienced athletes
A quieter way to train
More direction. Less guessing.
Custom Fit Hayes Valley is designed for people who want the attention of a private studio and the insight of a performance lab.
Fitness should not feel like an endless series of experiments. At Custom Fit Hayes Valley, your program begins with a conversation about what you want to change, what has worked before, what has not worked, and what your actual week can support. Your trainer then turns that information into a plan with clear priorities.
For one client, the priority may be rebuilding strength after years away from the gym. For another, it may be reducing fat while preserving muscle. A runner may need better lower-leg capacity and hip stability, while an adult focused on longevity may need a balanced combination of strength, aerobic work, mobility, and confidence moving under load.
The common thread is that the program is built around the individual. Sessions are not selected because an exercise is trendy or difficult. They are selected because they contribute to the outcome you are pursuing. Your coach teaches technique, adjusts exercises around your current capacity, and tracks progress over time.
You do not need to arrive “in shape.” Many Custom Fit clients begin without experience using free weights or strength machines. Early sessions can focus on learning foundational movement patterns, building comfort in the space, and finding the right amount of challenge. As your movement quality and confidence improve, the program evolves with you.
Custom Fit is not simply a place to complete workouts. It is a coordinated system of coaching, objective testing, nutrition guidance, and recovery support designed to help you understand what is changing and what should happen next.
Training + testing + nutrition
Everything works better when it works together.
Instead of collecting disconnected advice from different providers, your Custom Fit team can use the same goals and measurements to guide training, nutrition, and recovery.
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Partner Training
Train with a spouse, friend, family member, or coworker while each person receives appropriate exercises, weights, and modifications.
Explore partner training →03
DEXA Scans
Measure fat mass, lean mass, body-fat percentage, regional composition, and estimated visceral fat instead of relying on scale weight alone.
Explore DEXA testing →04
VO₂ Max + RMR
Assess aerobic capacity, establish heart-rate zones, and measure resting energy expenditure to create a stronger performance baseline.
Explore metabolic testing →05
Nutrition Coaching
Work one-on-one with a Registered Dietitian on body composition, performance, recovery, energy, metabolic health, and sustainable eating.
Explore nutrition coaching →06
Longevity Testing
Connect DEXA, VO₂, bloodwork, genetics, gait, and other assessments through a more complete picture of long-term health.
Explore the Longevity Blueprint →In the neighborhood
A central studio with a distinctly Hayes Valley feel.
Walk from Patricia’s Green, Lower Haight, Civic Center, or Market Street and train in a space that feels connected to the neighborhood rather than separated from it.
Patricia’s GreenHayes Valley’s central public space and retail corridor.
SFJAZZPart of the nearby performing-arts district.
San Francisco City HallA short trip east through Civic Center.
Lower HaightDirectly west via Oak, Page, and Haight streets.
Plan your arrival
Getting to 323 Octavia Street
The studio is at Oak and Octavia. Transit, walking, and cycling are generally the most predictable options; drivers should leave additional time for neighborhood parking.
Street parking
Check posted signs carefully around Octavia, Oak, Fell, Gough, and nearby side streets. Restrictions may include meters, residential permits, street cleaning, loading zones, and tow-away periods.
Public garages
The Performing Arts Garage at 360 Grove Street and Civic Center Garage at 355 McAllister Street are common city-operated options. Confirm current hours before driving.
Muni and walking
Use live Muni directions from Market Street, Van Ness, Civic Center, Lower Haight, or Duboce Triangle. Route numbers and service patterns can change.
Rideshare
Enter 323 Octavia Street and confirm that your driver is approaching the Oak Street end of the block. Allow a safe curbside drop-off rather than stopping in traffic.
Measured with repeat DEXA scans
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approximately 20 pounds of fatA Custom Fit success story
Fat loss without sacrificing muscle.
One Custom Fit client used consistent strength training, nutrition support, and repeat DEXA scans to track progress over roughly two years. During that period, the client lost nearly 20 pounds of fat while gaining approximately two pounds of lean mass.
A traditional scale would only show the net weight change. DEXA showed that the client was not simply becoming lighter—their body composition was moving in the intended direction. Training supplied a progressive strength stimulus, nutrition changes supported fat loss, and repeat testing helped confirm that muscle was being preserved.
The result did not come from a short challenge or random workouts. It came from a sustainable process that could be measured and adjusted over time.
Individual outcomes vary. This company-wide story should only be attributed to the Hayes Valley location when the client has approved that location-specific use.
Frequently asked questions
Before your first visit
A few practical answers for clients considering personal training in Hayes Valley.
Is Custom Fit Hayes Valley appropriate for beginners?
Yes. Many clients begin without strength-training experience or confidence using gym equipment. Your trainer teaches setup and technique, selects appropriate starting weights, and progresses the program gradually.
What is included in the New Client Special?
The current $295 introductory package includes two personal-training sessions, a nutrition consultation with a Registered Dietitian, and a DEXA scan. Confirm current pricing before publishing future updates.
Are DEXA scans and VO₂ Max tests included with training?
Custom Fit currently includes unlimited DEXA scans and VO₂ Max testing with personal-training packages. Testing schedules and the exact studio used for each assessment may vary.
Can I train with my partner?
Yes. Partner training allows two people to share an appointment while each receives individualized exercises, loads, repetitions, and modifications.
Can a trainer work around an injury?
Trainers can often modify exercise around limitations, but personal training is not medical treatment or physical therapy. Seek appropriate medical clearance and share relevant professional guidance with your coach.
Is there dedicated parking?
Do not assume dedicated studio parking. Street parking and nearby public garages are available, but availability changes throughout the day. Allow extra arrival time and follow all posted restrictions.
Do you offer nutrition coaching?
Yes. Custom Fit offers one-on-one nutrition coaching led by a Registered Dietitian. Nutrition guidance can be coordinated with training goals, DEXA results, metabolic testing, bloodwork, and lifestyle needs.
What should I bring to my first appointment?
Wear comfortable training clothes and athletic shoes. Bring relevant medical or physical-therapy guidance, and be prepared to discuss your goals, training history, schedule, and previous injuries.
Start with a clear baseline
Build a training plan you can understand, measure, and sustain.
Begin with two personal-training sessions, a DEXA scan, and a Registered Dietitian consultation through the Custom Fit New Client Special.
Start the New Client Special